Things You Need To Understand Before Creating A Website

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Websites are a huge business and while designing one may not be the easiest thing to do, it is now much easier than it once was. Whether you are a designer, a developer, or have no experience but want to improve your online presence, everything can be done as long as you plan correctly. If you are thinking of growing your business, then a website is definitely a great option as it is a powerful tool to help you grow and make sales. Having a website not only showcases your products or services but also helps build credibility and bring more traffic that turns into a transaction.

For any website to become a success, planning is an essential part of the process and mustn’t be overlooked. Many will opt for hiring a professional. If you do, ensure you are still taking notes and learning as much as you can. In this article, we will go through the key factors you need to understand before creating a website.

Branding

The first thing you need to understand is the fact that your website represents everything. It represents your company’s ethos and what you’re all about, so make it count. This is where branding comes to play. Branding is what is going to differentiate you from your competitors and help to draw visitors and bring in a healthy return.

To make your website a success, it is vital you consider your branding throughout the whole development process. If you are a startup, you may think that you can get to the branding later, but by ensuring you have this at the forefront of your design, you will be ensuring that your website is set for not only startup but for the future also. If you struggle with branding, hiring a website design agency can help to make your life a lot easier.

Key Branded Website Elements:

  • Logo
  • Tone
  • Colour Scheme
  • Design
  • Fonts

If your business hasn’t got a logo yet, make sure your get one and plan your branding before you start. Your logo plays an essential role in showcasing your identity and helping customers recognise your work.

The website also needs to convey your message of the business and visitors should easily be able to know what you do and what you are about. Keeping the tone consistent is important for your branding to be successful.  This goes with your colour scheme, fonts and overall design.

Usability

The next factor you need to consider is that your visitors are more likely to convert into customers if it’s easy to use. User experience (UX) is a huge contributor to success. A happy visitor turns into a customer, a frustrated visitor will never be seen again. You can improve your website useability by having the following implemented into your website.

  • Navigation Menu
  • Search Bar
  • Headings
  • Must Be Mobile Friendly

A navigation bar enables visitors to easily access any part of the website in the least number of clicks needed. It also helps give an idea of what your website is all about and what you offer. If the website is easy to use, there is no reason why they won’t be on the site for longer, so include headers on each page so they know what they are in for. The most important factor is that your website needs to be mobile-friendly. Most of your visitors will be searching for you via mobile, so ensuring that your site is mobile-friendly is critical.

Website Security

If you have clients, the last thing you want is for your website to suffer from a security threat. It is more frequent than ever that a website gets hacked, in fact, thousands of websites per day get hacked every year.

Hackers are more capable and can use your website as a tool to infect visitors with malware. The worst thing you can do is give hackers the opportunity, so having malware software for your website is essential.

A Unique And Solid SEO Strategy

Having a website is great, but having it optimised for search engines with a solid SEO strategy increases your chances of success tenfold. For your website to succeed, it needs to be visible to your visitors. This means being found on google and other search engines. When people search on search engines, they use keywords to find what they need. These keywords, if relevant, will be on your website which then gives the visitor an opportunity to find you. Even if you manage to get to the bottom of page one, this will still bring your a wealth of visitors to your website. For example, if you were a digital marketing consultant in Newcastle, then this would be one of the keywords for your homepage.

Choose A Strong Domain Name

Finding a good domain name can be difficult if you are unsure what you need to get out of it. The main thing is you need to be happy with it, so take some time to think about how you want your domain to look and feel. If you’re looking to create a website, chances are you have the basics of your business including your name. If you are struggling with a domain name, use your business name as this is the best option. Your domain is your opportunity to increase brand recognition. Your domain name also needs to resonate with your target audience and demographic. For example, if you are selling luxury goods, and you don’t want anything whimsical or abbreviations, it should ooze class.

Cost

Once all the above has been considered, you will have a much better understanding of what your website needs for success. You now need to determine how much this is all going to cost for building a website. Ask yourself whether your going to try it yourself, or have a professional do it for you. When creating a website, you may also need to hire some help for web design and also content writing for the best content available.

If your budget only allows you to build the site yourself, this is not a bad thing. There are many providers out there that offer easy site builds that use drag-and-drop elements to make life that little bit easier.

Now you know exactly what you need for creating a successful website. Now it’s time to start grafting and get the site made ad live so that you can start turning visitors into customers. 

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