7 Ways Texts Are Changing Business Communications
Texting is a fast, reliable, and relatively low-cost way for businesses to connect with customers, vendors, employees, and stakeholders. Short message service or texting is also an efficient way of communication since up to 160 characters or longer, depending on the platform, are allowed. Let’s discuss how Short Message Services (SMS) or texting has transformed and continues to change business communications.
Improved Customer Interaction
Businesses have widely embraced the concept of texting their customers because of its potential of reaching a broad audience faster than email. This has been helped by the fact that today, individuals carry their phones wherever they go. The introduction of mobile phone applications like Facebook messenger, Twitter, Whatsapp, Pinterest, and other social media sites has boosted this mode of communication.
Texting through these platforms enables businesses to reach their customers for interactive activities such as surveys and contests. Through bulk text messages, targeted messages reach the customers faster and are cheaper than other mainstream media channels such as Television channels, radio, and newspapers.
A credible crisis communication Channel
Thanks to its comprehensive coverage and fast delivery, many businesses have adopted Texts as a crisis communication plan compared to the other communication channels. Therefore, in case of a threat that has the potential of damaging their brand image, businesses can individually reach their customers and the public in general through texts.
Unlike emails, the text messaging service has no spam filtering system. Therefore, all the intended recipients receive the messages unless an individual had initially screened this number on his phone. This has improved the turnaround time to reach the customers and customer satisfaction.
Text messaging is also generally safer than email, which spammers can utilize to deliver all forms of suspect attachments. Therefore, customers employ a reduced level of caution when dealing with texts compared to emails.
Reduced cost of marketing
Businesses can analyze texts in great detail since it’s a digital information channel, provided they have segmented how they communicate to customers. Through these analyses, all the text messages sent to their customers can further be stored, tracked, analyzed, and measured effectively.
This analytical detail enables marketing departments to figure out what’s working and refine their text messaging to bring a greater return on investment. In a nutshell, an SMS marketing service saves valuable time in result assessment compared to other marketing strategies such as radio and TV adverts.
Personalized interaction with clients
Text messages are directly sent to each customer. Texts and mobile phones are very personal, and therefore customers will give it a rapid response. Companies can also send personalized messages based on the profile of their clients, thus grabbing their attention and improving brand loyalty.
It’s important to keep an email list as an alternative since it’s not easy to get phone numbers from potential clients. However, when customers give out their numbers, it shows the level of trust in that relationship and how much-personalized messages will mean to them.
Segmented audiences enable businesses to target customers with various marketing messages accurately. This efficiency in marketing improves brand awareness, revenue generation, and profitability.
Today, it’s estimated that more than 7.5 billion people use cell phones all over the world. Text messages, having been designed to reach anyone with a cell phone, can reach millions of people in an instant. With a global database of phone numbers, businesses can now reach a broader spectrum of customers all over the world faster and at a cheaper cost.
Improvement in the simplicity of communicating
Text messaging has been globally adopted as a means of communication because of its simplicity and reach. Almost everyone with a phone knows how to open, read and text a message. Due to the limited length, text messages are easy to read, direct, concise, and straight to the point.
In conclusion, through improved customer interaction, reduced cost of marketing, reliability, reduced costs, global marketing, and many more, texts have enormously transformed business communications. However, texting poses disadvantages such as content limitation to those businesses that may have more information to pass to their customers.